Harper's Bazaar
Firstly, I was very impressed by the Hearst Publishing building. I never thought about interning in publishing but this visit may have changed my point of view. I consider that interning in the sales side could be very enriching.
I have worked in fashion before, which made me aware of the industry and magazine way of functioning. However, I was surprised by the radical separation between the publisher and editor side, inside a same journal.
Press is not dead, but it is difficult to keep a magazine in good shape. This is one of Harper's Bazaar main challenge. A second one would be to directly compete with Vogue magazine. I was impressed by Harper's Bazaar success in creating a competitive advantage with its "Bazaar shop".
Current Issue:
To finish the semester, here is a funny ad campaign for popcorn lovers, from Pop Secret and Deutsch Los Angeles: POP DONGLE. Pop Dongle is a mobile phone attachment that emits the sweet-and-salty smell of popcorn as you play the brand's mobile game, Poptopia, available for iPhone and iPod Touch. Every time you swipe the butter inside the game, which asks players to pop corn kernels, the Dongle will emit a spritz of popcorn scent. The dongle plugs into the audio jack, so the game emits a certain frequency signaling it to go ahead and spread the smell.
Firstly, I was very impressed by the Hearst Publishing building. I never thought about interning in publishing but this visit may have changed my point of view. I consider that interning in the sales side could be very enriching.
Press is not dead, but it is difficult to keep a magazine in good shape. This is one of Harper's Bazaar main challenge. A second one would be to directly compete with Vogue magazine. I was impressed by Harper's Bazaar success in creating a competitive advantage with its "Bazaar shop".
Current Issue:
To finish the semester, here is a funny ad campaign for popcorn lovers, from Pop Secret and Deutsch Los Angeles: POP DONGLE. Pop Dongle is a mobile phone attachment that emits the sweet-and-salty smell of popcorn as you play the brand's mobile game, Poptopia, available for iPhone and iPod Touch. Every time you swipe the butter inside the game, which asks players to pop corn kernels, the Dongle will emit a spritz of popcorn scent. The dongle plugs into the audio jack, so the game emits a certain frequency signaling it to go ahead and spread the smell.
Course reflection:
This course made me learn a lot, and guided me to decide in which kind of company I would like to intern this summer. The wide range of agencies we saw was very helpful because it gave us an overall view of the different jobs that exist in the communications field.
Moreover, I enjoyed working on the TTIY project. I learned a lot about a brand I love. I would never have imagined that it was using that many communications techniques, and present on such an important number of media channels.
Finally, the course was very enriching, and I feel bad for the next cohort that will unfortunately not have the chance to have it with Steve.
No comments:
Post a Comment