Wei Yun Lim Final Blog

I was surprised that magazine publishing is not considered to be "dead", especially when it comes to physical rather than online publishing. A large part of why I was considering working with e-books and e-publishing rather than with physical books was because I consider physical books to be an industry without the potential for much growth: the reason I chose Amazon for my TTIY project is precisely that, as I do intend to look into e-publishing. However, while I am not interested in magazine publishing, the visit to Harper's Bazaar definitely gave me a lot more insight into publishing.

I was very interested by the magazine world, however, though I am not exactly keen on working in it. I really enjoyed the idea that the magazine itself serves as some form of advertising, and the idea of connecting the magazine to Harper's online store was absolutely genius. It's like the magazine is half magazine, half catalog now, which I think is pretty cool and definitely a clever marketing tactic. I especially enjoyed the free food informativeness of the visit. Everyone seemed to live, eat, and breathe fashion, which gave me the idea that they were all very excited about what they do. It must be nice to love your job so much.

One thing that made me wonder was how this might translate into the industry of book publishing, and how there might be some way to save it. It's something I might have to consider during my future career.

Reflections

It's been such a fast semester. This was definitely one of the best classes. While I had quite a narrow focus in regards to what I wanted to do at the start of the year, I now have a much more open mind and a lot more potential ideals. So far, I think Cohn and Wolfe would be the company I'd choose to work for out of all the ones that I saw, and I'm actually brainstorming about the online showcase as I write this. It'll be difficult, but it'll definitely be fun! I'm really sad that Steve is leaving, though-- I wish he could stay to help with the internship, but all good things come to an end.