I have been excited about this class since I first
read the syllabus because it appeared so interactive and unique. I like having
the freedom to choose what to blog about and to work on for the final project.
I like that we will be visiting many different types of companies even more.
This class seems promising in helping me to understand the different sectors in
the industry and discover where my affinity lies.
While I find a lot to be interesting as a consumer,
I am unsure of what I like and would be good at doing as a professional. Companies
in the communications industry seem so complicated and wide-ranging that I have
trouble articulating clear preferences and career goals. I feel lucky to be able to have insider views of multiple companies on top of the theories that we will learn and explore. I aim to learn about and discern even the tiniest differences between various companies in terms of type,
culture, focus and work-process etc. Awareness of the distinctions and what goes on during a typical workday will certainly help to steer me onto
a clearer path within the communications industry.
I
recently started reading the book Blink by Malcolm Gladwell, which explores the
unconscious decisions we make that are sometimes refer to as “gut feelings”. I
am sure these feelings will come into play during the company visits and
influence my career goals in one way or another. Knowledge is power but experience
is king to me when it comes to making decisions However, it’s not possible or
realistic to experience every aspect of the business so I am eager to take a
peek at the companies listed and see how I feel about them. It would be enlightening
to compare a company’s presentation and its employees’ words with my
expectations.
The
Target is You (TTIY)
No prizes for guessing what brand I chose for TTIY
from looking at the photo above. It is obvious that I picked Victoria's Secret (VS), a well-known
lingerie brand that is a nationwide symbol of sexiness. Why? The question should be why not? When
I hear the word “lingerie”, the brand Victoria’s Secret comes to mind first. I have
been a customer for over 6 years even when I lived in Singapore so most of my underwear and sleepwear are from VS. Yes, I used to pay exorbitant international shipping costs
just to have my hands on VS products.
I cannot remember when or how I first heard about the brand but I do
remember the days when I thought underwear was purely functional. I am happy
those days are over, VS has made buying and wearing underwear fun for me. The undergarments
were sexy, cute and youthful all at the same time. I love the sleekness of the
products, the variety of colors, the luxuriousness of the stores and of course
the beautiful models. The appeal of this brand is endless to me. I do know that there are other brands that may be cheaper or better but I don't have the desire to explore them. That puzzles me so it is worthwhile
for me to explore the reasons and look at this brand with a magnifying glass.
It is undeniable that VS’s success is phenomenal. The brand’s marketing strategies
have obviously worked tremendously well in attracting and keeping customers
like me, as well as getting attention from popular media and even critics. I am eager to dissect and analyze the brand’s tactics this
semester; I want to know the reasons contributing to its success and what the
company is actively doing to maintain or grow its market share and sales. It
would definitely be an enlightening and exciting journey to uncover and build
their multi-faceted communications plan.
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