I was really excited to visit
McCann because one of my friends just got a job at this company. Unfortunately,
she was in the other building and didn’t know much about the company to share
any insight. She could not explain why but she had a gut feeling that I would
like the company. She was right. I really liked McCann’s office. I remember
thinking that TargetCast’s office was stifling due to the lack of colors
despite how new and clean it was. McCann’s open layout and the bright and
modern furniture was such a draw to me. I think an environment like that
inspires creativity and keeps the staff happy. I can definitely see myself
working in an open and collaborative environment like McCann.
I expected some of the scope of
work but I didn’t realize that so many different teams came together for each
project. I thought that having so different groups working on one project makes
having a clear and precise message between the client and agency more
difficult. However, the breakdown of teams and structure of projects seem to
alleviate that problem. I was also impressed by the diverse roster of clients
McCann has. This fact gives rise to both pros and cons. Without a focus on
particular industries, the challenge would be to learn about their clients’
industries and target audience very quickly and be able to switch between
thinking hats. The pro is that they will not be caught in a bubble and only
think about one specific industry or audience. They may be inspired by other
projects and find surprising connections.
Some people
don’t consider “truth” and “advertising” to be in the same realm, at least not
directly, so I was surprised by how much pride McCann takes in delivering the
truth. I particularly loved the work by Truth Central, which seemed like the
research and inspiration headquarters of McCann. In spite of that, I gravitated
towards the Account Management position as it allows for dabbles in all aspects
of the work but not too deep into any particular area. The fact that
advertising is a service industry was clearly reinforced at McCann. I think
that is an honest truth and also why McCann is so successful.
Once again, Victoria’s Secret sent their angels across the
globe to Paris for a photo shoot for their Holiday Collection at the historic
Louvre museum. These photos seemed to have been sent to the press, or the press
could have been allowed access to the photo shoot. This act is undoubtedly for
more publicity that leads to their fashion show, which features their holiday
collection. Lingerie clad models with giant wings on their backs at an iconic
museum are bound to garner a ton of attention.
Social Media and TV
The article linked shows that watching television and using social
media are not mutually exclusive. That was contrary to what I believed in until
I read the statistics and argument. In fact, social media is now used to
amplify TV advertising as conversations about TV shows and ads then to last on
social media long after air-time. Social media seems to also make TV-watching
more interactive as people can tweet or communicate with each other during
commercial breaks and still catch some of the advertisement rather than go
channel surfing and miss related ads.
Given how much we multitask on a daily basis, the argument
makes sense. For someone who does not watch regular TV but streams most shows
on the channel specific websites or external websites, I can see how important
social media is to reaching consumers like me. I often hear the buzz on the
latest TV shows or ads via social media. I don’t follow a TV schedule so I get
my reviews about shows via social media, especially from close friends. I then
choose to watch shows and advertisements that stick in my head the most. Social
media definitely helps to spread the word about what is on TV, especially for
those who don’t have time to watch many different channels or for many hours.
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