Wangdi Entry #2

TargetCast Site Visit

The TargetCast session was definitely an eye-opener about Media Buying. I enjoyed the presentation by the two wonderful employees of the company, however I do not see myself going down that path. I could see myself at TargetCast doing something else because the work environment seems very welcoming and the employees seem to enjoy their work.  One of the presenters mentioned that there is a better opportunity to work closely with clients, especially high end clients so that was appealing to me. Starting off in an agency like TargetCast could be a good stepping stone for an introduction to the marketing industry because their agency itself is intimate. The company has grown but there still seems to be a sense of community, which would mean that entry level workers would have an advantage of learning a lot more from their superiors vs a big corporate firm.
The presentation felt like a review of what we have been learning so far in all our classes. It did not feel like I learned anything different, but it was fascinating to hear them speak about their experiences. It was especially great to hear them talk about the challenges of this ever evolving industry. It will definitely be beneficial to have an awareness of the changes they have personally had to deal with in this industry, as well as the challenges to come in the future.

TTYI Project

Virgin America has a great promotion going on for the fall. Customers can fly to Cabos, LA and Vegas for under #300! Wei Yun Lim (from our class) was kind enough to forward me a newsletter from Virgin America when she found out that I was going to follow this brand. A few minutes later, I went on to facebook as a next step to follow Virgin America, and found this link on their page.

In terms of publicity, Virgin American showed support to Virgin mobile USA's music event, FreeFest. They used their social media accounts to cross promote each other.

On the awards and honors front, Virgin America has been voted Best Premium Class by Conde Nast Traveler's Business Travel Poll for the sixth year!