Landor
I really enjoyed our visit to Landor last week. I loved the
creativity behind their brands and was really immersed in Mimi’s presentation
every step of the way. She had a very aesthetically pleasing presentation mixed
with media to keep our attention.
This agency was particularly interesting
because after talking with Barbara about maybe getting into branding for my
internship, I wanted to learn more about it. Before I thought I just wanted to
do Public Relations but now I am really interested in Branding because it
includes two of my passions: design and communications.
I’ve heard about Branding before but was not exactly sure
what it was so this visit helped me learn a lot. Also, Mimi was also so
passionate about her job, which was really motivating and inspirational.
While I really liked Landor, I would prefer to do branding
in a corporate environment for the summer internship.
The Target is You: IBM Smarter Planet Update
On October 24, IBM posted an article on their blog titled
“Why College Kids Should Tune Into The Cloud” which really caught my eye
because it ties into how I am the target. IBM Smarter Planet has many smart
initiatives that I have mentioned in my previous blog posts but this is the
first time I will be
talking about the IBM Cloud. I found this article on both their facebook and twitter posts.
IBM provides a
cloud-computing service that will let universities and colleges build custom
private clouds that can be integrated into public cloud services.
The IBM SmartCloud for Education, as it's called an
infrastructure service and the service is built on IBM hardware servers and
uses open software from the Virtual Computing Lab which is built by and for
education under a collaboration project that started a number of years ago with
North Carolina State University. Some technology developed by IBM has been
donated to the Apache Foundation.
IBM's SmartCloud for Education aims to work with
universities to design cloud services that could help them better tackle tasks
such as analyzing student enrollment and retention, identifying students at
risk of failing, and managing financial aid as well as campus security.
Program Director David Garrison of Saint Mary’s University
discussed how if someone mentioned “the cloud” to his students a long time ago,
they might have looked to the sky. However today, many now understand that
cloud computing architectures are the foundation for big business around the
world. But it’s more personal than that. Many recognize that much of their own
content (homework, music, pictures, etc.) are stored somewhere else and simply
accessed via the cloud. They also understand that computing services, mobile
apps, and other content delivering services, are all consumed via the cloud.
As a student, the cloud for me is where I get, store, and
share my information. The cloud has no geographical boundaries. Colleges have
an obligation to deepen their commitment to students by educating them on the
transformational field of cloud computing. IBM has provided us students to use cloud computing to our
advantage.
Current Event
Today PR Daily posted an article with a great article and infographic
titled “Don’t Mix Social Media and Alcohol." Crisis communicator Jonathan Bernstein noted that keeping
alcohol out of the mix isn’t as obvious as it seems.
“Most people wouldn’t hold a press conference or shareholder
meeting after spending a few hours at the bar,” he wrote, “yet for some reason
many of those same people feel strangely comfortable sharing to social media
when they’re in the midst of tying one on.”
I am a big fan of infographics and I used to create them all
the time myself. I think it’s a great way to tell a story without so many
words. It’s especially a fun one when the topic can be humorous.
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