Wei Yun Lim's Blog Post #6

Due to the fact that I was not present at Landor, I am unable to comment. However, I have heard that it was wonderful, that I missed out on a lively and entertaining discussion, and that there were free chips.

Needless to say, I really wish I could have been there.

On a brighter note, I have been conducting research on Amazon Kindle. Recently, they decided to conduct a movie tie-in with Catching Fire, the latest Hunger Games movie that stemmed from the book series with the same title. They have organized a sweepstakes, which they have 'starred' and 'pinned' on their Facebook page:

However, in order to join the sweepstakes, you are told to 'Like' the Facebook page. This is a pretty clever tactic, as Facebook will tell all your friends when you have 'Like'-d a page, which also lures them into going and checking the page out.

After you have liked the page, this is what you will see:

Pretty hefty prizes, if you ask me. I noted how they asked you to input your e-mail and phone number. Well, I'll definitely be checking my e-mail plenty of times to see if I won anything, and if they plan to use your e-mail for the purpose of sending you promotional e-mails. But what is even more interesting is that they guide you into telling your friends about these sweepstakes. 

Furthermore, they also have a button stating "Click here to shop for your Kindle Fire HDX", telling you of the perks of Kindle. 

An advertisement in the form of a contest: very tempting!