Tuesday, October 29, 2013

Rachel Palekar - Blog #6

TTIY:


Burt's Bees has expanded its reach to pet care! On October 24th, The Sacramento Bee PR Newswire published an article titled: Burt's Bees™ Natural Pet Care Available At Phillips Pet Food & Supplies.


I think this is a great addition to 
their already wonderful product 
selection. People who love their 
pets will be happy to see that BB now offers a natural line to cleanse their pets. Phillips Pet 
is a "premier pet food and pet supply distributor." 
The inclusion of such a supplier will 

expand the reach of Burt's Bees, altering their standard target audience of people who wish to use natural products...on themselves. The usual standards for the company's products are upheld for this line as well. The article states, "Burt's Bees™ Natural Pet Care upholds the rigorous natural standards of Burt's Bees® products. Products are pH balanced for pets and contain no Parabens, Phthalates, Petrochemicals, Synthetic Fragrances, or Sulfates." More information about this new collaboration with Fetch…for pets! can be found at the website www.burtsbeespets.com.


Current Event:


Is this for real? Lulu App - an application made for women's eyes only. This is a mobile app that allows anonymous posts from females about males, in creation of a profile page that rates guys on a scale of 1 to 10. In addition to this, there are hashtags that are used to describe the guys such as #oneofthegoodones or #friendzone. I think this is a clever, yet dangerous application that runs the risk of being a major violation of privacy. If such an application was created to judge women, there would be an instant uprising of angry females and hysteria would ensue. Is this application sexist? Are men bothered by this? 



Currently the app has over 1 million users that are rating men via their Facebook profiles. It utilizes the powerful word-of-mouth phenomenon to build guys up, or drag them down. There are many opinions forming about this app, such as, it is a means for cyber bullying. Will it stand the test of time or will its minute of fame quickly fade? We will see!




I quite enjoyed this branding agency. I loved that we were welcomed so graciously, offered refreshments, and were not gawked at as we took our tour around the office. Overall, I felt that there was a very positive vibe at this agency, that was not as tangible in other agencies. I loved the creative booklet that they distributed - it allowed us to get a feel for their work and their brand style. I was previously interested in branding but this visit verified and solidified my interest. I love that the agency gets to work so in depth with one project, and is involved with many details along the long journey of the brand creation. I think brands are challenged constantly because they have to be memorable, relatable and desirable among their audience at all times in order to survive. This sustainability is dependent on the brand story and the aura that surrounds the brand. I like that the branding team gets to build the product's story and bring it to life. 


Read more here: http://www.sacbee.com/2013/10/24/5848402/burts-bees-natural-pet-care-available.html#storylink=cpy



R eaCd mCurrent ore here: http://www.sacbee.com/2013/10/24/5848402/burts-bees-natural-pet-care-available.html#storylink=cpy

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