I can't believe the semester is already almost over! I feel like classes flew by and there was just such a whirlwind of work and projects that I didn't realize November and the holidays would hit so quickly! The Evolving Industry still remains my favorite class, because I feel like we come to insights in this class that we simply don't touch on in others; also, the real world experience is what makes it so interesting and engaging.
I'm looking forward to combining all of my research about Dove's women's branding into my TTIY project this week. I have really enjoyed synthesizing information about the way that Dove brands their products alongside their social outreach, such as the Real Beauty Campaign and the more recent Self-Esteem Campaign. Finding the balance that Dove strikes between pushing a product and pushing an ethos is really the most exciting part of my project. The "My Beautiful Self" is a new concept that Dove is pushing in tandem with the Self Esteem Campaign - encouraging women of all ages to "embrace their younger self" - i.e., exude the care-free confidence that they did when they were 5 or 6, before they started to care about other people's perceptions of them. I think a beautiful way Dove illustrates this is in this TV and online commercial, a one minute spot that really speaks for itself with barely any words: http://www.youtube.com/watch?v=SPFsa6FLvlg.
In terms of Likeable Media, I was interested in what Brian Murray said about each platform having a different function in social media. The advancements in social media have caused platforms to fracture and section off based on interest groups, so I think that self-sectioning will be beneficial for marketers in a few years when the lines might be more clearly defined of what types of audience go where. I also enjoyed his story about Carrie and Dave! I thought that was so cute and sweet (although I wouldn't want my own wedding to be like that!)
I personally couldn't see myself at Likeable because I know that I want to do in house PR and not be at a firm, but I found it really interesting that there are firms out there simply dedicated to social media. I wonder where this type of marketing will take us in the next ten, twenty, or thirty years - will we consume the same way? Overall, I found the Likeable trip to be very informative on the topic of social media and engaging - Brian was a funny and lively speaker.
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