Wei Yun Lim Journal

At this stage, I'm giving serious consideration to what I may want to do my internship in, and so far with everything I've looked at I've decided that I probably want to work with a pharmaceutical if my idea of doing publishing or media doesn't work out. However, I was quite enthralled with the idea of living, breathing, and being committed to a brand, and JetBlue showed me that while I may not want to work with JetBlue, I do like the idea of working for a client rather than an agency. Perhaps it's JetBlue that's sold me, but I can't shake the feeling that they would be a lot more relaxed than an agency, and while there is just as much hard work there just seems to be a different vibe. I'm not sure whether it's just a gut feeling, or that was actually true.

One thing that surprised me about JetBlue was how much they tried their best to make their marketing stick to their original ideal, which was to bring humanity back to flight travel. I wonder whether the introduction of the new 'Lime' seats is going to impact them negatively-- it seems like something that directly contradicts what they have supposedly stood for all this while. Perhaps it's the cynic in me, but I can't help but wonder whether it's slightly hypocritical for them. At the same time, I can see the need to build business. This goes to show that marketing always involves some sort of balance between building a business and sticking to an ideal. What the customer wants and what the brand wants are going to have to be perfectly aligned to build the perfect product. There is definitely an optimal sweet spot that brands are going to have to reach.

As for my TTIY project, I intended to explore in-store advertising this week. However, upon the trip to the Jersey Gardens GameStop where I was initially told there would be a Kindle Fire HDX online, I was told that I had been given wrong information. There was no Kindle Fire HDX today, and I was sorely disappointed. However, I have seen something that I can talk about:

(The other open tabs are clearly school work)

What is this? A one-day flash sale? Sadly, I did not take advantage of it, but I did think that it was quite clever. Not only does it help FAA with their sales, it makes customers make split-second decisions. Word of mouth means that more customers will be led to purchase this as well, as people will tell their friends 'hey guys there's a sale!'