I was inspired by the story of how Likeable came to be the
agency it is today. How the marriage of the two founders were the starting
point of the idea behind word of mouth marketing. I thought that it was so
clever for them to ask different brands to sponsor their wedding as they were
on a budget. It was a win-win situation for them and the brands that agreed to
be the sponsors. I think that because of our evolving world and the changes in different industries, it wasn’t a
surprise when Brian said that social media is a must in practically every
business. It is definitely a requirement if companies want to stay competitive
in the market – especially if brands need people to talk about them.k that this is truly the art behind social media and the viral impact it can have on people. The scope of work at Likeable was as expected. I had some experience of interning at OgilvyOne Worldwide, with a focus on their digital and social media work. I knew that the activities and marketing communications revolves around the use of social networking websites like Facebook, Twitter and so on. Because of
I liked how Likeable implemented certain strategies that
touched customers emotionally. The strategy of the four most important words –
Thank you and I’m sorry – were very interesting to me. I never really realized
until it was mentioned that small gestures like that can make a difference in
the customer’s perception, essentially turning the negative around. It is one
of the company’s unique personalities of creating “likeable” brands.
I think working in a social media company like Likeable
offers a lot of opportunities. For one, I think that the company allows people
to grow horizontally and vertically, allowing all employees to work on
different things. This also enables people to learn the tactics and the art of
working with social media. As someone who uses social media like Facebook, I
can definitely tell the difference of a successful brand’s social media and an
unsuccessful one. A study that I did on Facebook showed that a lot of brands
just want to be on social media to have a presence. However, the challenge for
these brands is to consistently update, whether it is to respond to customers
or to engage in social media activities. This is where the agencies come in. I
think a main challenge is to be consistent with the information provided to the
customers and always respond on a timely matter. Brian also mentioned that in
most cases, people just want to be heard.
Having observed the agency, I think that it definitely gives
off a casual vibe, just like any agency we have been to. However, since I am
more interested in marketing and branding as a whole, I would like to touch on
social media along with other aspects in the work process as well.
Current Events:
I was reading up on an article on Mashable about the 10
types of Instagram users and found it quite interesting. We go on a social
networking platform such as Instagram but may not be aware that the pictures
that people post can show the type of person they are.
The Foodie: these people take pictures of every
single meal they’ve eaten. 80% of the foodie’s budget goes to sushi and cronuts.
The Latte Artiste: posting pictures of latte
art. Hasn’t slept in days but still has the strength to find beauty in
decorative foam.
The Couple that ‘Grams Together: joint account.
They have taken the same picture so many times that their face have begun to
merge together.
The Eternal Vacationers: The couple that always
go on vacation and posting pictures from those vacations. Do they work at
Google? Do they own Google/ How can they afford to go on so many vacations? You
hate them, their attractive faces, toned bodies and perfect lives.
Every Day is #tbt Guy: Throwback Thursdsay is
designated to one day per week because of people like this Instagrammer. He
abuses the system, posting a never-ending slew of embarrassing childhood
photos.
The Frequent Flyer: Eternally flying into and
out of JFK. Always makes sure that he is delivering cityscapes and plane wings.
The Selfie Girl: On picture day, on New Years
Eve, on her wedding night – never stops taking selfies and makes the same face
in every single one.
Mr. Bad News: Doing drugs, selling guns, and
recording 15 seconds of his most recent poaching trip. Might not grasp the
concept of “public profile”
The Dog Girl: Loves dogs and always takes
pictures with her dogs.
The
Bridge Troll: Loves bridges, works by a
bridge, commutes over a bridge, lives under the bridge – we may not know. But
this Instagrammer has taken pictures of the bridge from every angle possible.
Which type of Instagrammer are you?
TTIY Project Update:
Since B&BW has been quite idle on their social media
sites, I decided to only take a snap shot of their home page to get the look
and feel of the upcoming winter season.
Also, since B&BW is mainly retail oriented, I looked
into reviews of employees who work or have worked at the store before and see
what they said. Here are some responses on Glassdoor:
“I used to be shy and have a hard time breaking the ice to
start up a meaningful conversation, but I now know how to engage with customers
in the store and I know how to better interact with people even outside of work
- truly a great place to work to learn and grow, and work with friends that
seem like family.”
“Really great part-time collage job. I had a really great
team and was sad to leave the company. Everyone was really supportive and great
to work with”
“Great product, and employee discounts at store and other
divisions of the company. Pay at the time was above average of most small mall
type store employees made.”
“The job is always different; you never get bored.
Associates are hired to work in ALL areas of the store. You get to work in the
back, the front, the cash register, wherever you’re needed most. The time flies
and my managers are amazing.”
Most of the reviews say good things about the company and
how they were able to engage well with the customers – creating a relationship
with them. They were also operating like family in the store, making people
feel welcome and relaxed. This on top of the employee discounts, new job
rotations and so on. I really think that the store’s retail employees are the
drive of the company. Without them, it would make the store just like any other
in the market. I remember walking into the store and got an immediate greeting,
as if the salesperson already knew me. She would recommend me to new products
and gave me advice on how I should purchase my products. Overall, it was very
helpful and it leaves a great impression on me every time.
I definitely think that other types of customer engagement
would be useful to the brand’s online and offline touch points. It will
definitely create a lasting relationship between the brand and its customers.
Besides what they have already been doing, I think they can leverage on their
strengths to build a strong existing customer base and potentially reach new
ones as well. I will touch upon this in my TTIY Final Project.
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