jetBlue
I was really excited to visit jetBlue because it is a corporate environment and I have been looking forward to this visit since the first day of classes! It was a refreshing change from the agency atmosphere. jetBlue did not disappoint and I enjoyed learning about the technical side of how they manage the air traffic in the control room as well as the in-depth presentation that Mike Stromer gave.
I have never flown jetBlue before but I really liked how jetBlue’s work centers around the aspect of “why” which allows people to understand and reflect upon why their brand exists and their purpose. In the TedTalk that Mike showed us, we can see how a company like Apple also centers around the “why” and how successful they have been. It was interesting to see how jetBlue is the “Apple” of the airline companies.
jetBlue’s success makes sense because they make sure when they say they always put their customers first, it’s actually true. This is unlike United Airlines or other U.S. airlines that have a bad reputation for “nickeling and diming” as Mike said. I liked the commercial he showed us of the people riding the taxi cabs and being charged money for their bags because it was a humorous way of shining light on what should be considered fair and not fair with transportation. jetBlue provides an affordable travel alternative for customers and provide all the benefits people would want such as a free bag check-in, fun snacks, and extra leg room. However, I thought it was interesting when we discussed if we would rather pay $260 upfront with jetBlue and get all the benefits or pay $240 with another airline but choose if we want to spend money on a bag or food. I personally would rather pay the $260 upfront and not think about cost for the rest of the trip so I can enjoy my flight.
I also enjoyed the PR side of jetBlue and how they dealt with the storm incident in 2007. Their internal communication was strong and David Neeleman’s public apology without a script showed a very personal and genuine relationship with customers.
I noticed that there were a group of ladies working in Digital Marketing and Public Relations sitting in the back and I was actually expecting them to introduce themselves and talk a little bit about what they did. Unfortunately, it seemed like we ran out of the time for that. I was looking forward to hearing from them.
I really loved the culture at jetBlue and have known for a while that I rather be on the corporate side of PR because I like the in-house experience of being part of one company. I appreciate agencies, even more so after all of our visits, but I just do not think it is for me. Being at jetBlue, I had the feeling where I could really see myself working there. All the employees or “crew members” seem to love their job and I hope I will love my job that much after I graduate too. I will definitely look into applying there for an internship.
The Target is You: IBM Smarter Planet Update
When I woke up this morning, I checked Smarter Planet’s Facebook and Twitter and saw the headline “Whose cloud powers 270,000 more websites than Amazon?” When you click on the link, many banners with different headlines discuss the different perks to using IBM Cloud.
Before reading more about IBM Cloud, I would have thought Amazon hosts far more websites than any other company. However, the fact is, the incredibly data-intensive workloads of the highest-performing companies call for something new. With options like their SoftLayer bare metal servers, businesses can run their most demanding apps on dedicated servers—without interference from disruptive neighbors. And this allows smarter companies to get ahead by avoiding spikes in usage that compromise performance.
IBM Cloud hosts more of the most highly trafficked websites than Amazon and every other cloud provider. The busiest and most data-intensive companies know that high-traffic, high-demand solutions can cause spikes that adversely impact performance.
By offering 1,600 complimentary APIs, SoftLayer can give users the freedom to find precisely the right combination of functionality for higher levels of customization, control and flexibility. It integrates with third-party and custom software for seamless provisioning, management, monitoring and information retrieval. And unlike many other offerings, it allows users to manage their cloud directly on an ongoing basis.
This was particularly interesting for me because I never knew that the highest-performing companies thrive on using IBM Cloud. Their social media outlets have been linking to this page so they definitely want to raise awareness about the cloud and how top companies are using it to remain competitive and successful. I will be doing further research on how the cloud is targeting me as a consumer.
Current Event
The Reddit of Music: Upbeat Puts You in Control of the Music Charts
Shaun Russell loves music, but he's sick of hearing the same Billboard hits on loop.To remedy the endless stream of mainstream pop hits, he founded Upbeat. The web application is basically a Reddit for music. Listeners pick a genre to tune in to, upvote the tracks they like and downvote anything that isn't music to their ears.
Ubpeat launched about six weeks ago. Content is curated exclusively through the community, Russell told Mashable. While other services allow record labels to pay to promote their artists' music, Upbeat relies solely on user feedback.
Anyone can submit a song. Just upload its SoundCloud URL and tag the appropriate genre. Users then vote for their favorites, and a velocity indicator tracks the top hits based on number of votes and how quickly they come in.
Users can also downvote songs they don't like or ones that are filed in the wrong genre. A direct link to Amazon lets listeners purchase their favorite hits.
I’m looking forward to using this new application and seeing how it is compared to SoundCloud, Spotify and Songza.
I was really excited to visit jetBlue because it is a corporate environment and I have been looking forward to this visit since the first day of classes! It was a refreshing change from the agency atmosphere. jetBlue did not disappoint and I enjoyed learning about the technical side of how they manage the air traffic in the control room as well as the in-depth presentation that Mike Stromer gave.
I have never flown jetBlue before but I really liked how jetBlue’s work centers around the aspect of “why” which allows people to understand and reflect upon why their brand exists and their purpose. In the TedTalk that Mike showed us, we can see how a company like Apple also centers around the “why” and how successful they have been. It was interesting to see how jetBlue is the “Apple” of the airline companies.
jetBlue’s success makes sense because they make sure when they say they always put their customers first, it’s actually true. This is unlike United Airlines or other U.S. airlines that have a bad reputation for “nickeling and diming” as Mike said. I liked the commercial he showed us of the people riding the taxi cabs and being charged money for their bags because it was a humorous way of shining light on what should be considered fair and not fair with transportation. jetBlue provides an affordable travel alternative for customers and provide all the benefits people would want such as a free bag check-in, fun snacks, and extra leg room. However, I thought it was interesting when we discussed if we would rather pay $260 upfront with jetBlue and get all the benefits or pay $240 with another airline but choose if we want to spend money on a bag or food. I personally would rather pay the $260 upfront and not think about cost for the rest of the trip so I can enjoy my flight.
I also enjoyed the PR side of jetBlue and how they dealt with the storm incident in 2007. Their internal communication was strong and David Neeleman’s public apology without a script showed a very personal and genuine relationship with customers.
I noticed that there were a group of ladies working in Digital Marketing and Public Relations sitting in the back and I was actually expecting them to introduce themselves and talk a little bit about what they did. Unfortunately, it seemed like we ran out of the time for that. I was looking forward to hearing from them.
I really loved the culture at jetBlue and have known for a while that I rather be on the corporate side of PR because I like the in-house experience of being part of one company. I appreciate agencies, even more so after all of our visits, but I just do not think it is for me. Being at jetBlue, I had the feeling where I could really see myself working there. All the employees or “crew members” seem to love their job and I hope I will love my job that much after I graduate too. I will definitely look into applying there for an internship.
The Target is You: IBM Smarter Planet Update
When I woke up this morning, I checked Smarter Planet’s Facebook and Twitter and saw the headline “Whose cloud powers 270,000 more websites than Amazon?” When you click on the link, many banners with different headlines discuss the different perks to using IBM Cloud.
Before reading more about IBM Cloud, I would have thought Amazon hosts far more websites than any other company. However, the fact is, the incredibly data-intensive workloads of the highest-performing companies call for something new. With options like their SoftLayer bare metal servers, businesses can run their most demanding apps on dedicated servers—without interference from disruptive neighbors. And this allows smarter companies to get ahead by avoiding spikes in usage that compromise performance.
IBM Cloud hosts more of the most highly trafficked websites than Amazon and every other cloud provider. The busiest and most data-intensive companies know that high-traffic, high-demand solutions can cause spikes that adversely impact performance.
By offering 1,600 complimentary APIs, SoftLayer can give users the freedom to find precisely the right combination of functionality for higher levels of customization, control and flexibility. It integrates with third-party and custom software for seamless provisioning, management, monitoring and information retrieval. And unlike many other offerings, it allows users to manage their cloud directly on an ongoing basis.
This was particularly interesting for me because I never knew that the highest-performing companies thrive on using IBM Cloud. Their social media outlets have been linking to this page so they definitely want to raise awareness about the cloud and how top companies are using it to remain competitive and successful. I will be doing further research on how the cloud is targeting me as a consumer.
Current Event
The Reddit of Music: Upbeat Puts You in Control of the Music Charts
Shaun Russell loves music, but he's sick of hearing the same Billboard hits on loop.To remedy the endless stream of mainstream pop hits, he founded Upbeat. The web application is basically a Reddit for music. Listeners pick a genre to tune in to, upvote the tracks they like and downvote anything that isn't music to their ears.
Ubpeat launched about six weeks ago. Content is curated exclusively through the community, Russell told Mashable. While other services allow record labels to pay to promote their artists' music, Upbeat relies solely on user feedback.
Anyone can submit a song. Just upload its SoundCloud URL and tag the appropriate genre. Users then vote for their favorites, and a velocity indicator tracks the top hits based on number of votes and how quickly they come in.
Users can also downvote songs they don't like or ones that are filed in the wrong genre. A direct link to Amazon lets listeners purchase their favorite hits.
I’m looking forward to using this new application and seeing how it is compared to SoundCloud, Spotify and Songza.
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