Current Event
I found an article on Mashable.com about
Lady Gaga releasing her 'ARTPOP' album with a companion mobile app. This app
has different features that enable the users, beyond listening to the album, to
create a profile called “an aura”, and chat with other users. The app also has
a picture feature called the ArtHaus Studio. This is where users are able to
make unique GIF images, which are based on a moving object with a background of
choice. There is also an area where users can view which images have been seen
by Gaga.
I found this album & app launch
really interesting because it shows the necessity for artists and therefore
companies to constantly rethink their marketing strategies. Here, we can see
how an album by itself is not enough in terms of appeal and how people need
more and more to engage personally in their activities, such as consuming
music. It also shows how marketing and communication plans all tend to converge
to mobile devices. This observation is even more interesting alongside the
Facebook analysis I conducted, which shows how a company’s performance on a mobile
device is now a key barometer of the company’s general well being.
Evian
There’s not much to report about Evian
this week. I’m currently analyzing its presence on social media such as its
numbers of fans on Facebook and Twitter. Its popularity over the Internet seems
to be quite limited, with less than 10,000 followers on Twitter, compared to
its direct competitor Smart Water that counts over 54,000 followers. However,
this relation is the opposite on Facebook: Evian counts 1,383,271 likes in
comparison with Smart Water, which only counts 267,345 likes.
It’s really interesting to see where the
companies put their best efforts and what channels they think are the most
valuable for their communication. Evian’s choice to emphasize Facebook over
Twitter perfectly suits me, as I don’t use Twitter at all.
No comments:
Post a Comment