I was surprised by how much I liked Likeable. While I love social media and am a heavy user of it, I never really thought about how impactful it could be. I know a lot of brands utilize social media heavily and that It works but I just never really thought deeper about the impact it could have. While the work environment seems laid back and enjoyable to be at, I don't see myself working for a small agency like that or dressing that casually for work. Personally I think that would affect my professionalism. I am still gravitated towards corporate but I am intrigued by how up and coming the social media business is.
The article I found links a lot to my research and discoveries about Victoria's Secret. Victoria's Secret is one of the top 20 most popular brands on facebook and has over 23 million fans. This is no doubt one of the secrets to their success and a crucial element where they leverage connection with fans, connect their other social media platforms and try to reach a wider audience. The Facebook demographics are on the younger side but not too young for their target audience. The visual centric-ness also fits perfectly with the brand's reliance on images of its models and promoting their appeal.
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