I really enjoyed the visit to Likeable Media and what Brian Murray said about all the platforms. It is crazy the advancements social media has and the importance of each company’s role is. His examples were enlightening and the strategy of using “Thank you and I’m sorry” made sense to me. It shows that small financial investment from companies can really have a big payout and can turn a negative situation into a positive one.
I am active on social media and a big fan of Yelp so it’s nice to see the same ethics being carried over on Facebook and Twitter.
I love social media and enjoy tweeting on a daily basis and sharing content. I also like blogging so I could see myself doing this for a company. However, I am not sure if I could see myself at Likeable because I’d like to still do PR. Brian did say they have designers and writers so it would be something I would consider applying to as a short-term job.
I did like the casual vibe of the agency. I wish we could’ve gotten a tour of the place!
The Target is You: IBM Smarter Planet Update
The semester is almost done and I cannot believe how fast it has been. Our TTIY project is coming to an end as well and I have enjoyed compiling all my research this semester. IBM Smarter Planet is a brand that I feel passionate towards and I love what they stand for.
I love how they get their audience involved and it helped when I was writing my paper about how they use two-way communication.
This month, they created the “Fractal Fest” on their IMBlr. They then told people “Join the Fractal Fest on IBMlr this month by fractilizing your own photos. Don’t know what Fractiles are? Look here-- http://ibmblr.tumblr.com/”
It was a great way to create interaction with the public and also having everyone channel their inner creative “fractilizer”
No comments:
Post a Comment