Mathilde's 7th post

Jet Blue-

As I would like to work on the corporate side, I was very excited to go to JetBlue. The presentation Michael gave us confirmed my interest. His speech about the values, the culture and the fact that the company calls its employees “crew members” resonated with me. Even the crisis that JetBlue went through was another element that gave me confidence in my preferences. Understanding his and his colleagues’ deep commitment to the brand and the fact that in a crisis situation everybody was united with a strong will to succeed was really powerful. I think that it’s exactly what I miss on the agency side: the commitment to one brand and the true will of making this brand, your brand, successful. Even if the visit to the operations room was interesting, I didn’t really understand the purpose of it and how we could, as growing communicators, make use of it(except in a crisis situation when you have to deal with the media).

I also like Jet Blue’s office and thought the blue was really powerful in creating a calm and zen-like atmosphere. I thought that the employees present in the office looked really calm and pleasant which conveyed a nice feeling of serenity.

As Kirby mentioned, the presentation was really interesting and informative as we also learned some theoretical approaches such as the golden circle. I really enjoyed the Ted Talk video he shared with us. I think that his “lessons” throughout the presentation represented a clear and insightful way to explain the Jet Blue vision and its actions. I also liked that it rang the bell about concepts we discussed in class; for example, regarding the need for transparency.

Even if I’m not really into planes and the aviation field in general, I will definitely check Jet Blue’s website regarding their internship programs.

Evian-

There’s nothing new this week about Evian. Its website was not updated since last week meaning there are no major new actions going on. On the social media side, Evian keeps on conveying nice “non-promotional” messages such as pictures or thoughts regarding current events such as Halloween. Anyway, this “pause” gives me time to compile the information I have already gathered and analyze it as a whole with the final project in mind.