Rachel Palekar - Blog 7

Burt’s Bees

I thought it would be interesting to note the first few listings that appeared during a Google search for Burt’s Bees. The top 5 results appeared as follows:

1. The BB website

2. The BB wiki page

3. BB Amazon search page

4. BB Facebook page

5. BB Twitter Page

This search led me to investigate the Twitter page to see if the BB people shared any new buzz lately. There was a retweet of an Oreo Cookie Vine, which I thought was pretty interesting. I wonder if there is any collaboration or partnership going on here…Also, there were sponsored posts from @POPSUGARbeauty. An example of one tweet is as follows: “SPONSORED: ‪@burtsbees Classics are ‪#timetested originals. Perfect natural products for the chilly winter weather!”

I am happy to see that BB is expanding its digital networking efforts in efforts to heighten brand awareness. Apparently, this is working for them. An article on BizJournals noted that “Burt’s Bees is delivering double-digit volume growth for parent company Clorox.” This is supposedly due to lip products and increased shipment of face products.

JetBlue

This was a nice introduction into the corporate communications section of the site visits. I liked the presentation that Mike gave; it held my attention and opened up my mind to all that goes into creating the JetBlue campaigns. It was interesting to learn about the company history, and learn about their plans to branch out and deviate from their origins with the Mint revamping. I am interested to see how the loyal customers react to this change, and what steps they take to manage negative feedback.

I love the idea of working in a fast-paced, competitive environment; I like the constant challenge and the in depth knowledge that client side work requires. However based on the presentation alone, I could not see myself working at JetBlue. Though in all fairness, this might have been different if we had a chance to hear from the marketing department since I was intrigued by their past campaigns. While I do like the idea of utilizing traditional media channels, I think that if a company wants to keep pace with competitors and with the general public, it needs to include digital media in its marketing strategy.

Current Event: Shift From 2-D Computing

I saw this on the news yesterday and thought it was a pretty neat innovation. Recently there have been a few cool gadgets popping up that bring “real-life” closer to being a secret-agent movie. Samsung came out with that neat phone/watch gadget that supports the new mobile device. Now, in a Silicone Valley Startup, Meron Gribetz created glasses that allow the user to see 3D holograms that can be interactive and manipulated in the air. Gribetz says, “It elicits this very magical effect where you could literally place holograms on the real world, reach out and touch them with your hands." I love learning about new technology like this and thinking about the potential impact it could have on our lives. Several years ago, this would not have seemed like a possibility! This could have futuristic applications such as 3D Skyping, bringing families closer together in a way that has never been done before!