Helene #9

Likeable:

Likeable was the first social network agency we went to visit. It was interesting to find out about its activities, and how the company quickly grew.

I always asked myself how big brands were dealing with social networks’ evolution. I had no idea they were hiring external agencies to take care of that. The work Likeable does is extremely important. Through the Facebook client’s accounts, Likeable’s messages reflect what the brand wishes its customers to believe. Its role is thus primordial in order to keep the brand identity and the customers’ loyalty to a product.

As more and more people are using Facebook, PR activities coming from it must not be neglected. Likeable’s challenges would be to earn new clients while having a competitive advantage in order to compete against its competitors. Another challenge would be to keep being relevant to what the brand wants its consumers to think and believe.

As social networks are always being more important, one opportunity for Likeable would be to increase its growth.

Likeable seems to be a very nice company to work in. However, I would not want to work there. I consider my interest in social network too small to be highly effective in the missions that would be allowed to me. I use Facebook mostly as a hobby, and I would not my job to focus on its use. 

TTIY:

We had this week to finish our final paper. I looked more in depth into the financial results of American Apparel and discovered that the brand was not in its best shape.

Moreover, I found an article of American Apparel’s manager that gave me more information on the brands marketing policy.

It is very difficult to summarize everything the brand does, as it is highly present on every media channels. However, working on American Apparel made me learn a lot about its communications strategy, and the one that its competitors should maybe adopt.

Current topic:

Last week, Ad Age was informing us of a partnership of the clothing brand Patagonia and a Belgium beer. This week, it is Coca-Cola who decided to partner with Dorga5 in order to sell Coke Zero sweaters.

Customers are able to choose them on Coca-Cola's website, and custom them with the "Coke Zero Sweater Generator".